The Livestock Auctioneers' Association Limited (LAA)

Trade Talk from Stuart Hassall - Auctioneers Hassall Brothers & Halls Livestock Market, Shrewsbury Livestock Market

21st August 2019

A tremendous atmosphere, with lots of potential and successful bidders, was the order of the day at the Shrewsbury Weekly Dairy Sale (06.08.19), with over 140 animals passing through the sales ring.

The quality was tremendous for the show, with first prize in a very strong heifer class generating much interest both in the sales ring and on the telephone. The winning heifer, bred from eight generations of cows and scoring good or excellent, was eventually sold for a top price £3,300 to Northern Ireland.

Second prize heifer sold for £2040, and the first-place cow realised £2,000 to a local purchaser. Two super pedigree heifers sold to the same buyer for £2,150 and £2,040 respectively. Another good run of heifers sold to £2,020. 

There were lots of other great heifers selling for over £1,900. Mature cows sold to £1,200 and organic cows were selling to £1,550! Heifer calves from Grosvenor Farms sold to £260.

Another consignment of a great bunch of heifers were in high demand, with a wonderful trade from start to finish. They sold to £930 for the bulling heifers with the yearlings readily achieving £800. The heifer calves were on fire and sold readily to £400.

Milking cows, including all breeds and faults averaged at £1,380, with similar milking heifers averaging at £1,824. This marked an average increase of £260 on the week before on milking heifers.

This was a fantastic sale with many different purchasers in attendance, for all different categories of stock, from the breeders’ heifers to great honest commercial stock.  More animals are needed to fulfill the large demand at Shrewsbury Livestock Market, where everything is sold on one day.  

Rewards are achieved for vendors that have animals in good condition and look well, with good quantity of milk. These are still vital credentials to maximise value.